LaunchPad

LaunchPad

Problem

Problem

Your calendar tells you what to do, but it doesn’t actually help you do it. Right now, if you block 30 minutes for “Workout,” you still have to remember which YouTube video you follow, go find it, open a new tab, maybe sit through recommendations/ads/algorithm distractions, etc. If you schedule “Study: Module 2,” you still have to dig through bookmarks or log in to the right platform. If you put “Breathwork,” “Language practice,” “Daily journaling,” “Guitar lesson,” whatever — the calendar event is just text. The action lives somewhere else.

Year

2025

Industry

Technology, Productivity,

Scope of work

/

UX/UI Design

/

Product Design

Timeline

Ongoing

Problem

Your calendar tells you what to do, but it doesn’t actually help you do it. Right now, if you block 30 minutes for “Workout,” you still have to remember which YouTube video you follow, go find it, open a new tab, maybe sit through recommendations/ads/algorithm distractions, etc. If you schedule “Study: Module 2,” you still have to dig through bookmarks or log in to the right platform. If you put “Breathwork,” “Language practice,” “Daily journaling,” “Guitar lesson,” whatever — the calendar event is just text. The action lives somewhere else.

Year

2025

Industry

Technology, Productivity,

Scope of work

/

UX/UI Design

/

Product Design

Timeline

Ongoing

Solution

Solution

Solution

LaunchPad is a updated Google Calendar experience where events are not just reminders they’re launch platforms. Every calendar block can include an integration “module” that opens the exact content or tool you need, directly inside the event.

What this looks like is being able to add an integration to your calendar. When creating an event, you can attach a YouTube video (for a daily workout or mobility routine), a Notion page / Google Doc (for writing sprints), a meditation track, acourse lesson from Coursera, a Zoom room, slide deck, Figma file, GitHub issue, etc. The event now knows the “what” and the “where,” not just the “when.” Any event+integration combo can be turned into a reusable routine, such as “Morning Mobility — 15 min — play this video”, or “Deep Work Block — open this same Figma file”. You can drag that routine onto any day and it brings the content with it - all accessible directly within your calendar.

Outcome

Outcome

Outcome

For the user, friction disappears. You don’t waste time looking for the right link. You just press play / open / join directly in the block. For the product, you ou can build a personal operating system out of calendar events: morning routine, study block, recovery, skill practice all executable, not theoretical. Calendar stops being passive and becomes an execution surface.

Outcomes for the user also include habits sticking. Repeating the same exact workflow is now one click. Routines become mechanical, not emotional. There is also less distraction. You’re no longer going to YouTube “just to find the workout video” and ending up 20 minutes deep in unrelated recommendations. And finally, consistency scales. Outcomes for the product also include an increase daily active use not just around meetings, but around personal routines, self-improvement, and health. It also positions calendar as the central “hub of doing,” which is extremely defensible. If your habit literally lives in your calendar — with content attached — you’re not leaving that ecosystem.

H.E.R.

Have a project in mind?

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© 2025 Hayley E. Robinson

Let’s talk.

Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.

Quick response.

I value your time. You’ll hear back from me within 1–2 business days.

Clear next steps.

I’ll outline the process and timeline so you know exactly what to expect.

Digital Designer

Hayley Robinson

H.E.R.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.

Quick response.

I value your time. You’ll hear back from me within 1–2 business days.

Clear next steps.

I’ll outline the process and timeline so you know exactly what to expect.

Digital Designer

Hayley Robinson

H.E.R.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Hayley E. Robinson

Let’s talk.

Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.

Quick response.

I value your time. You’ll hear back from me within 1–2 business days.

Clear next steps.

I’ll outline the process and timeline so you know exactly what to expect.

Digital Designer

Hayley Robinson