MindAtlas

MindAtlas

For my final project in the CalArts Graphic Design specialization program, we were given the assignment to create a brand new brand and be as imaginative as possible. I thought creating a "time travel" app would be a fun idea, however, I wanted to make it somewhat realistic. As a big Carl Jung fan, I thought a work around would be to have it be time travel through the mind by connecting to the collective unconscious by inducing a theta wave state, and the user could then navigate the collective unconscious inhabiting any moment in time as if it were their own memory.

SaaS

AI

UX

UI

For my final project in the CalArts Graphic Design specialization program, we were given the assignment to create a brand new brand and be as imaginative as possible. I thought creating a "time travel" app would be a fun idea, however, I wanted to make it somewhat realistic. As a big Carl Jung fan, I thought a work around would be to have it be time travel through the mind by connecting to the collective unconscious by inducing a theta wave state, and the user could then navigate the collective unconscious inhabiting any moment in time as if it were their own memory.

SaaS

AI

UX

UI

Project Overview

Through an iterative, research-driven process, I developed a comprehensive brand foundation for MindAtlas.

Role

Design

Industry

Technology

Categories

/

UX/UI Design

/

Product Design

/

Branding

/

Development

Project Duration

Figma, Adobe Photoshop, Adobe Illustrator, OpenAI

Design Solution

The result was a cohesive brand strategy and identity that included creating custom logo type and mark, typography and color palette, custom brand graphics, social media content, and ux/ui design.

H.E.R.

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© 2025 Hayley E. Robinson

Get in touch.

Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.

Quick response.

I value your time. You’ll hear back from me within 1–2 business days.

Clear next steps.

I’ll outline the process and timeline so you know exactly what to expect.

HCI Designer

Hayley Robinson

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H.E.R.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Get in touch.

Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.

Quick response.

I value your time. You’ll hear back from me within 1–2 business days.

Clear next steps.

I’ll outline the process and timeline so you know exactly what to expect.

HCI Designer

Hayley Robinson

Dark gradiend background

H.E.R.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Hayley E. Robinson

Get in touch.

Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.

Quick response.

I value your time. You’ll hear back from me within 1–2 business days.

Clear next steps.

I’ll outline the process and timeline so you know exactly what to expect.

HCI Designer

Hayley Robinson

Dark gradiend background