MindAtlas
MindAtlas
Problem
Problem
For my final project in the CalArts Graphic Design specialization program, we were given the assignment to create a brand new brand and be as imaginative as possible. I thought creating a "time travel" app would be a fun idea, however, I wanted to make it somewhat realistic. As a big Carl Jung fan, I thought a work around would be to have it be time travel through the mind by connecting to the collective unconscious by inducing a theta wave state, and the user could then navigate the collective unconscious inhabiting any moment in time as if it were their own memory.
Year
2025
Industry
Technology
Scope of work
/
UX/UI Design
/
Product Design
/
Branding
/
Development
Timeline
Problem
For my final project in the CalArts Graphic Design specialization program, we were given the assignment to create a brand new brand and be as imaginative as possible. I thought creating a "time travel" app would be a fun idea, however, I wanted to make it somewhat realistic. As a big Carl Jung fan, I thought a work around would be to have it be time travel through the mind by connecting to the collective unconscious by inducing a theta wave state, and the user could then navigate the collective unconscious inhabiting any moment in time as if it were their own memory.
Year
2025
Industry
Technology
Scope of work
/
UX/UI Design
/
Product Design
/
Branding
/
Development
Timeline
Solution
Solution
Solution
Through an iterative, research-driven process, I developed a comprehensive brand foundation for MindAtlas.
Outcome
Outcome
Outcome
The result was a cohesive brand strategy and identity that included creating custom logo type and mark, typography and color palette, custom brand graphics, social media content, and ux/ui design.
© 2025 Hayley E. Robinson
Let’s talk.
Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.
Quick response.
I value your time. You’ll hear back from me within 1–2 business days.
Clear next steps.
I’ll outline the process and timeline so you know exactly what to expect.
Digital Designer
Hayley Robinson
Let’s talk.
Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.
Quick response.
I value your time. You’ll hear back from me within 1–2 business days.
Clear next steps.
I’ll outline the process and timeline so you know exactly what to expect.
Digital Designer
Hayley Robinson
© 2025 Hayley E. Robinson
Let’s talk.
Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.
Quick response.
I value your time. You’ll hear back from me within 1–2 business days.
Clear next steps.
I’ll outline the process and timeline so you know exactly what to expect.
Digital Designer
Hayley Robinson